We’ve always like the idea of expressing ourselves. When we first started to introduce our line of logo tees the idea was to create an experience that the customer could easily identify themselves with us.
This new drop of our Notice tees was really a hommage to our creative director father.
Who always used to say” have the courage to be your yourself even when they talk about you , laugh at you or have thoughts on you”. If they can’t like you for being you , then fuck’em is our creative director motto.
While in today’s world self expression is celebrated more, but with that comes people with strong opinions.
This second drop of Notice logo collection was created to inspire you to be you no matter what. Because all you have in this life, is your true authentic self.
Shot on Model muse babe, @ashleymoore.
-Je’n rien au foutre
Shop Notice Team